Self-employment method
Marketing Research and Public Opinion Polling
39,884 people filed as a nonemployer business under this industry code in 2022 — no payroll, no employees, just them. These are gross receipts reported to the IRS, before any expense is taken out.
Median GROSS RECEIPTS for the year — money in, before rent, materials, fuel, insurance or tax. This is not take-home pay.
Share who grossed under $10,000 for the whole year — before expenses.
The middle half, in gross receipts. A quarter of filers took less than the lower figure.
Source: US Census Bureau, Nonemployer Statistics 2022 · view
How often it does not work out
Of the 39,884 people who filed under this code in 2022, 49.02% grossed under $10,000 for the entire year — before a single expense was deducted.
That is a floor, not an estimate. Census publishes GROSS RECEIPTS, not net income. Everyone inside that share earned less than the figure suggests once rent, materials, mileage, insurance and self-employment tax came out — and filers who grossed well above the threshold may still have netted nothing. The true share of people who earn nothing meaningful from this is higher than the number above, never lower.
Denominator: establishments_total = 39,884 · US Census Bureau, Nonemployer Statistics 2022 · view
Every filer, by what they grossed
The full receipts distribution as Census publishes it. The median above is interpolated inside whichever band contains the 50th percentile, so this table is what that figure is derived from.
| Gross receipts for the year | Filers | Share |
|---|---|---|
| Under $5,000 | 12,982 | 32.5% |
| $5,000 to $9,999 | 6,569 | 16.5% |
| $10,000 to $24,999 | 8,477 | 21.3% |
| $25,000 to $49,999 | 4,777 | 12.0% |
| $50,000 to $99,999 | 3,314 | 8.3% |
| $100,000 to $249,999 | 2,362 | 5.9% |
| $250,000 to $499,999 | 872 | 2.2% |
| $500,000 to $999,999 | 359 | 0.9% |
| $1,000,000 to $2,499,999 | 172 | 0.4% |
Who this suits
Median gross receipts of $10,692 put the typical filer somewhere between a serious side income and a failing attempt at a full-time one, and the receipts figure alone cannot tell you which.
39,884 people filed under this code, almost none of whom appear in any employment statistic. Marketing Research and Public Opinion Polling is part of the economy salary surveys simply do not see.
9.4% cleared $100,000 in receipts. That is a meaningful upper tier and it is worth asking what separates them, because it is rarely effort alone.
Professional services are the classic solo business: low capital, high skill, and a ceiling set by how many hours you can sell. It suits people who can market as competently as they deliver.
There is no training requirement to file under this code — which is precisely why so many people appear in the bottom bands. Entry being free is not the same as the work being viable.
Who should not do this
The top quarter of Marketing Research and Public Opinion Polling earns 9.1x the bottom quarter — under $3,840 against over $34,865, a spread of $31,025. Distributions this stretched are usually two different jobs sharing one label, and any average across them means little.
The bottom quarter of Marketing Research and Public Opinion Polling earns under $3,840 — $46,180 below the $50,020 a typical American job pays. Entering at the bottom and waiting is a live risk here, not a theoretical one, and some people never leave that quarter.
Do not start this if you dislike selling. Skill is not the constraint in this sector — client acquisition is, and it never stops being.
Of the 39,884 people who filed as Marketing Research and Public Opinion Polling in 2022, 49.0% grossed under $10,000 for the year — 19,551 people who did not clear a part-time wage in revenue, let alone in profit.
Read that as a floor, not an estimate. Census publishes gross receipts, not net income, so everyone inside that share earned less than $10,000 suggests once costs came out — and filers who grossed well above $10,000 may still have netted nothing.
What the spread tells you
A ratio of 9.1x between the quarters is the signature of a winner-take-most distribution. $10,692 is a real number about a real population, but nobody entering Marketing Research and Public Opinion Polling should plan around it.
In cash terms the middle half of Marketing Research and Public Opinion Polling runs $3,840 to $34,865 — $31,025 a year between the 25th and 75th percentiles, against a midpoint of $10,692.
Getting to $34,865, the 75th percentile, is worth $24,173 a year more than the $10,692 midpoint and $31,025 more than the $3,840 a quarter of Marketing Research and Public Opinion Polling settle for.
Per hour at a standard full-time year that is $5.14 at the midpoint for Marketing Research and Public Opinion Polling, $1.84 at the 25th percentile and $16.76 at the 75th, against $24.04 for the typical American job.
Counted straight off the return: 12,982 filers grossed under $5,000, 6,569 took $5,000 to $9,999, 8,477 took $10,000 to $24,999, 3,765 cleared $100,000 and 1,403 cleared $250,000.
What these figures are, and what they are not
Every figure above is GROSS RECEIPTS, before expenses — money that arrived before rent, materials, fuel, insurance and self-employment tax. The $10,692 midpoint for Marketing Research and Public Opinion Polling is not take-home pay and is not comparable to a $10,692 salary.
With no unpaid-hours or cost data for Marketing Research and Public Opinion Polling, the hourly figure is $10,692 over a 2,080-hour year — a unit conversion, not an adjustment.
How this is calculated · Self-employment failure rates · Look up something else