Self-employment method
Beer, Wine, and Liquor Retailers
11,457 people filed as a nonemployer business under this industry code in 2022 — no payroll, no employees, just them. These are gross receipts reported to the IRS, before any expense is taken out.
Median GROSS RECEIPTS for the year — money in, before rent, materials, fuel, insurance or tax. This is not take-home pay.
Share who grossed under $10,000 for the whole year — before expenses.
The middle half, in gross receipts. A quarter of filers took less than the lower figure.
Source: US Census Bureau, Nonemployer Statistics 2022 · view
How often it does not work out
Of the 11,457 people who filed under this code in 2022, 33.80% grossed under $10,000 for the entire year — before a single expense was deducted.
That is a floor, not an estimate. Census publishes GROSS RECEIPTS, not net income. Everyone inside that share earned less than the figure suggests once rent, materials, mileage, insurance and self-employment tax came out — and filers who grossed well above the threshold may still have netted nothing. The true share of people who earn nothing meaningful from this is higher than the number above, never lower.
Denominator: establishments_total = 11,457 · US Census Bureau, Nonemployer Statistics 2022 · view
Every filer, by what they grossed
The full distribution Census publishes. The median above is interpolated inside the band that holds the 50th percentile.
| Gross receipts for the year | Filers | Share |
|---|---|---|
| Under $5,000 | 2,606 | 22.8% |
| $5,000 to $9,999 | 1,266 | 11.1% |
| $10,000 to $24,999 | 1,665 | 14.6% |
| $25,000 to $49,999 | 1,040 | 9.1% |
| $50,000 to $99,999 | 913 | 8.0% |
| $100,000 to $249,999 | 1,292 | 11.3% |
| $250,000 to $499,999 | 1,226 | 10.7% |
| $500,000 to $999,999 | 1,001 | 8.8% |
| $1,000,000 to $2,499,999 | 408 | 3.6% |
Who this suits
The median filer grossed $29,123, or $2,426 a month before expenses. That is an operating business at part-time scale: enough revenue to be worth running properly, not enough to be the only thing in the household.
At 11,457 filers this is a real but thin national population. There is no established price for Beer, Wine, and Liquor Retailers at this scale, which cuts both ways: nothing anchors you low and nothing anchors you high.
3,941 filers, 34.4% of the total, took $100,000 or more in receipts. Read the size of that group as evidence about turnover in Beer, Wine, and Liquor Retailers rather than about income: the costs scale with it.
Independent food and beverage retail suits people who can manage waste, margin and hours simultaneously in a category where the large chains set the price expectation.
There is no training requirement to file under this code — which is precisely why so many people appear in the bottom bands. Entry being free is not the same as the work being viable.
Who should not do this
37.5x between the quarters — $5,980 against $224,545, or $18,213 a month. This is the shape of a field where a minority does very well and the summary statistics quietly borrow their success.
The bottom quarter of Beer, Wine, and Liquor Retailers earns under $5,980 — $44,040 below the $50,020 a typical American job pays. Entering at the bottom and waiting is a live risk here, not a theoretical one, and some people never leave that quarter.
Do not start this without a waste discipline; the margin in this category is thinner than the shrinkage.
33.8% — 3,872 of the 11,457 filers in 2022 — grossed under $10,000 for the year. That is not the tail of the distribution, it is a third of it, and it is measured before any expense came out.
Read that as a floor, not an estimate. Census publishes gross receipts, not net income, so everyone inside that share earned less than $10,000 suggests once costs came out — and filers who grossed well above $10,000 may still have netted nothing.
What the spread tells you
From $5,980 to $224,545 is 37.5x — the shape of a field where a minority captures most of the money. The midpoint of $29,123 is arithmetic, not a forecast, and treating it as one is the standard mistake here.
Put in money rather than ratios: $5,980 at the 25th percentile, $29,123 at the midpoint, $224,545 at the 75th. $218,565 separates the quarter of Beer, Wine, and Liquor Retailers at the bottom from the quarter at the top.
Getting to $224,545, the 75th percentile, is worth $195,422 a year more than the $29,123 midpoint and $218,565 more than the $5,980 a quarter of Beer, Wine, and Liquor Retailers settle for.
$23,143 below the midpoint, $195,422 above it. That asymmetry is extreme even for this data, and it means every summary of Beer, Wine, and Liquor Retailers that is not a median — including any average you see quoted elsewhere — is describing the top of the range rather than the middle.
Spread across a 2,080-hour year those receipts come to $14.00 an hour at the midpoint, $2.87 at the 25th percentile and $107.95 at the 75th. That is turnover per hour, not pay per hour, and it is not comparable with the $24.04 an hour a typical American job pays.
Counted straight off the return: 2,606 filers grossed under $5,000, 1,266 took $5,000 to $9,999, 1,665 took $10,000 to $24,999, 3,927 cleared $100,000 and 2,635 cleared $250,000.
What these figures are, and what they are not
Read every figure here as GROSS RECEIPTS rather than income. $29,123 is turnover — the money that passed through Beer, Wine, and Liquor Retailers before expenses. What is left after costs is a different and much smaller number that this dataset does not publish.
Treat the per-hour figure as a conversion. It assumes a flat full-time year against $29,123 because we have no verified record of unpaid hours or out-of-pocket costs for this work, and we would rather convert honestly than adjust invented ones.
How this is calculated · Self-employment failure rates · What credentials cost and pay back · Look up something else